
Platforms: Google Ads (mainly covering parts of the world except for China), Microsoft…
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Platforms: Google Ads (mainly covering parts of the world except for China), Microsoft Advertising (Bing, Yahoo, etc.).
Format: Text advertisements are displayed on search engine result pages. Advertisers bid for keywords, and ads are triggered when users search for relevant keywords. Mainly for pay per click (PPC).
Subclass: Search ads, shopping ads (displaying product images, prices, store information in search results).
Advantages: Strong user intention, high precision, and easy tracking of effects.
Platforms: Google Ads (mainly covering parts of the world except for China), Microsoft…
Platform: Google Display Network (GDN - covering over 2 million websites and apps…
Platform: Meta Platforms: Facebook Ads, Instagram Ads, WhatsApp Ads (some regions/forms). Forms: Information…
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